A competition that will judge spirits in three key areas:
- Their Quality
- Their value for money
- What they look like
The London Spirits Competition looks to recognise, reward and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. For any spirits brand to earn its place on a retailer’s shelf or a restaurant’s spirits list – and then vitally, stay there – they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.